Slack, the workplace chat app that plans to become a public company this year, is making a new marketing push that includes an updated logo. The multicolor hashtag logo of yore has been replaced by something that more closely resembling a pinwheel, while retaining the basic color palate. The lowercase “slack” wordmark also appears to have gotten a minor update.
The company needed to change the logo because the old one was extremely problematic, the company said in a blog post.
It was also extremely easy to get wrong. It was 11 different colors—and if placed on any color other than white, or at the wrong angle (instead of the precisely prescribed 18º rotation), or with the colors tweaked wrong, it looked terrible. It pained us.
The...