Netflix is no longer allowing new customers on iOS to pay for the streaming service directly through an in-app subscription. It’s the latest example of a company with a high-profile, essential mobile app ditching Apple’s payment system to retain more profits for itself and stop handing the iPhone and iPad maker a cut of every subscription activated within the Netflix app. VentureBeat first reported the change, which Netflix confirmed with a short “we no longer support iTunes as a method of payment for new members” statement.
Now, customers will have to begin a subscription through a web browser such as Safari. People who already have an in-app Netflix subscription will be able to continue paying that way — for now — but returning...