Seventy-four percent of Facebook users are unaware that Facebook records a list of their interests for ad-targeting purposes, according to a new study from the Pew Institute.
Participants in the study were first pointed to Facebook’s ad preferences page, which lists out a person’s interests. Nearly 60 percent of participants admitted that Facebook’s lists of interests were very or somewhat accurate to their actual interests, and 51 percent said they were uncomfortable with Facebook creating the list.
Facebook has weathered serious questions about its collection of personal information in recent years. CEO Mark Zuckerberg testified before Congress last year acknowledging privacy concerns and touching upon the company’s collection of...