Challenges on YouTube, TikTok, and Instagram dominate the way people participate in online trends, and now Snapchat is trying to get in on the action with Lens Challenges.
Lens Challenges are exactly what they sound like: themed challenges that incorporate a special Snapchat Lens, which can then be featured for the app’s community. The first challenge, which launches today, is tied into the holiday season. Snapchat users can select a specific Lens that will allow them to sing a version of “Jingle Bells” performed by Gwen Stefani.
Snapchat may be the latest company to jump on offering official challenges for users to participate in, but it’s in no way the first. TikTok, an app owned by Chinese company Bytedance, has perfected using...