Tidal, the Jay Z-led music streaming service that emphasizes audio quality, is making its way into new Lincoln vehicles, the companies announced on Thursday. Lincoln owners with the latest versions of Ford’s Sync infotainment service and an iOS device can access the Tidal app via the in-car console. Lincoln owners will receive up to 12 months of the streaming service for free under the terms of the partnership.
Last year, Lincoln announced a brand “refresh” when it unveiled the new Aviator SUV at the New York Auto Show. Less than 12 months later, it appears that refresh is still bearing fruit. By pairing up with Tidal, Lincoln is making a play for audiophiles who want a higher-quality streaming service to blast over their high-end sound...