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It’s been a year since we saw LG Display’s 65-inch rollable TV prototype at CES, and now LG Electronics is bringing it to market as the company’s flagship 4K OLED TV for 2019. The finished Signature OLED TV R that consumers will be able to buy sometime this spring — for an astronomical, premium price — is quite similar to that prototype, but LG has refined the base station and added a 100-watt Dolby Atmos speaker for powerful built-in audio.
This is a TV that’s there when you want it and disappears when you don’t. Not everyone loves having a big, black rectangle as the focal point of their living room, and plenty of people don’t own a TV at all. TV makers are starting to realize that, for some, it comes down to aesthetics, so they’re...