There’s a giant ad on the side of a building in Las Vegas, making a wordplay on the classic “what happens in Vegas stays in Vegas” line. Nothing unusual about that, except it’s been set up by Apple just in time for the Consumer Electronics Show’s arrival in town, an event that the iPhone maker traditionally pretends isn’t even happening.
In spite of never having a formal presence at CES, Apple has always been the big invisible presence in the convention halls, with device and accessory makers committing time and resources to building out the Apple ecosystem. In recent times, however, it’s been Amazon’s Alexa and Google’s Assistant that have taken over primacy at CES, and now Apple is striking back with an expertly judged troll ad.
Taking...